Why is success important?

East African Asians may take pride in making such assertions about success. The achievements of some of their contemporaries in the business arena, for example, is a clear indicator of their hard work and perseverance. For many East African Asians, the mere confirmation of the resounding success of other Asians is a clear motivator. If one individual or group can succeed under the conditions that prevail in the UK market, others can! For yet another type of East African Asian, the success of the early arrivals in the UK also provides critical lessons to learn from. How did a particular entrepreneur do so well in his market? What did he do right? What did the person do wrong? Clearly these lessons are important for any new aspiring Asian who wishes to work in the same markets, say, pharmaceuticals, hotels, retailing and wholesaling.

Asians have also done well in the professions and the success of the emerging Asian middleclass is also seen as a testimony to the same work ethic that led to the celebration of the success of millionaires.